Client // AT&T
COMPANY // CRITICAL MASS
Role // Art Director

Publications // Ad Age, Ad Week, Fast Company

AT&T continued to be awarded with “best wireless network according to America’s biggest test”. This allowed us to evolve the core creative idea that if you’re not with AT&T, you’re settling for mediocrity. For us, a just OK network is not OK.

Launching during red carpet season allowed us to ham up award show moments that have the most potential to get awkward quickly. Following the theme of entertainment, we also played into the trending movie trope of the girlies enjoying a wine tour.