Client // DirecTV Stream
COMPANY // CRITICAL MASS
Role // Art Director

Awards // ADCC Gold – Interactive/Integrated Digital Campaign

Publications // Ad Week

DirecTV Stream re-introduced themselves in the market as a streaming service that provides both Live TV and On Demand offerings. Following the concept of these two worlds colliding, we teamed up with Serena Williams to star in a few mash-ups following the release of Wonder Woman and The Matrix 4.

We created a robust campaign with various touch points across media channels such as TV, paid social, AR games, and a Snapchat National Lens. We even collaborated with DC Comics and independent artists to release a 4-part origin story of how Serena finds herself in Wonder Woman’s world.