BRAND REFRESH

Role - art director
Client - HANACURE
COMPANY - FUNDAY AGENCY

Hanacure approached us in the midst of an identity crisis. Known for their viral ‘zombie’ face mask that took social media by storm, they wanted to evolve beyond the novelty and resonate with a more mature, diverse audience. We developed six key ad content categories tailored to their strengths, transforming their branding into an editorially sleek, tech-forward, and inclusive powerhouse.